Essential Small Business Marketing Tools for 2022

Essential Small Business Marketing Tools for 2022

Companies big and small now have the ability to achieve compelling and impactful marketing, no matter their budget. But, unlike larger businesses, small businesses and solo-creators don’t have a huge marketing department devoted to carrying out strategy. Thankfully, with modern marketing software, you don’t need an expansive team or years of experience to create a … Read more

Google Ads Has A New Way To Measure Offline Leads

Google Ads Has A New Way To Measure Offline Leads

As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of converting them to a customer. Whether you’re in B2B or B2C, you’ve probably been met with this struggle before. Last year, Google introduced Enhanced Conversions … Read more

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