Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns. With more advertisers prioritizing CTV campaigns, the new features include a TV functionality to evaluate streaming publishers’ unique and incremental reach, such as YouTube, Hulu, and Roku. In addition, the new Deal ID forecasting … Read more
Men’s Journal is the latest publication to be called out for using AI to generate content that contained several “serious” errors. What happened. 18 specific errors were identified in the first AI-generated article published on Men’s Journal. It was titled “What All Men Should Know About Low Testosterone.” As Futurism reported: Like most AI-generated content, … Read more
The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don’t engage with your posts, they won’t engage with your business. And one sure way to boost engagement is by fostering a tight-knit social media community. Social media … Read more
