This day in search marketing history: February 25

This day in search marketing history: February 25

SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the … Read more

6 Influencer Marketing Metrics To Watch and 5 Tools To Help

6 Influencer Marketing Metrics To Watch and 5 Tools To Help

Influencer marketing sounds magical. You ask people to talk about your brand and its products with their digital audiences. When they do, your profits increase. But influencer marketing on social media is more complex, and like any content marketing, its connection to the bottom line usually isn’t direct. How can you create a social media … Read more

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