This day in search marketing history: January 14

This day in search marketing history: January 14

RIP AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from … Read more

Web3’s Marketing Value Is Function, Not Form

Web3’s Marketing Value Is Function, Not Form

Picture a time when a new technology angered many because of the copyright infringement risk to creators, yet people considered technology and media company leaders heroic. A new technology protocol prompted an entire version number upgrade to the web. A new technology challenged Google for search supremacy. And every startup name contained fewer and fewer … Read more

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