Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date. Why we care. The discontinuation of Optimize may affect marketers ability to conduct A/B testing and optimize their website or app’s user experience. While Google Analytics 4 is gaining popularity, … Read more
![How Much Does SEO Cost in 2023? [Industry Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/01/1674397836_.png "How Much Does SEO Cost in 2023? [Industry Research]")
In November 2022, we surveyed members of the SEO industry to find out how much they charge for SEO services. Here are the top 10 takeaways: 78.2% of SEOs charge monthly retainers for some or all of their services. 54.5% of SEOs only offer one pricing model (ie, hourly, retainer, or per-project). $501–$1,000 is the … Read more
Sound the alarm a little. Marketers at product and services companies fail with first-party data, yet it could be their biggest contributor to growth in the coming year. Do you know who doesn’t fail at first-party data? Media companies. But I’ll come back to that. It’s coming on five years since the EU’s GDPR privacy … Read more
