15 Fundraising Ideas to Try This Holiday Season

15 Fundraising Ideas to Try This Holiday Season

The holiday season is fast approaching, bringing with it the opportunity to fundraise for your charity, nonprofit, or school. Fundraisers are great opportunities for nonprofit members to learn more about their communities and donors. If you’re looking to try something new, here are a few new ways to fundraise this holiday season: Holiday Fundraising Ideas … Read more

B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]

B2C Marketers Treat Content Marketing as a Project;  That’s a mistake [New Research]

In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic strategy practice changed? As Rita writes: Most executives, even when they realize that competitive advantages are going to be ephemeral, are still using strategy frameworks and tools designed for achieving a … Read more

Top 5 Essential SEO Reporting Tools For Agencies

Top 5 Essential SEO Reporting Tools For Agencies

Your clients trust you to create real results and hit KPIs that drive their businesses forward. Understanding the intricacies of how that works can be difficult, so it’s essential to demonstrate your progress and efforts. SEO reporting software showcases important metrics in a digestible and visually represented way. They save guesswork and manual referencing, highlighting … Read more

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