![Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/05/1653876025_.png "Do You Really Need To Measure Your Content’s Impact on Brand Value? [Rose-Colored Glasses]")
Once upon a time, I had a marketing boss who would ask me about our efforts at brand building: What were the results? What value did they add to the business? My answer was always the same: “good things.” In our 2022 B2B Content Marketing Benchmarks, Budgets, and Trends research, we find 80% of marketers … Read more
![Reach Success With The Future Of Ad Exchanges [Podcast]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/05/1653702308_.jpg "Reach Success With The Future Of Ad Exchanges [Podcast]")
Constantly looking for ways to optimize your ad spend? Dreaming of a high-ROI paid advertising future? We’ve got great news — The future is now. Big changes are on the horizon, and we know how to amplify your ad potential into high-quality leads. John Lee, Microsoft Ads’ Head of Evangelism at Microsoft, joined me on … Read more
None of us have likely become an SEO for the love of reporting, in fact, it’s among the least favorite activities for many SEOs based on a poll I did a while ago. However, decision-makers care a lot about reporting as it’s how we communicate and they assess the SEO process investment and overall success. … Read more
