Some content creators think that writing to please your audience and impress search engines, they are stuck between a rock and a tough place.
But successful content marketers realize that writing for your audience is no different from writing for search engines. It’s about creating valuable, consumable content and helping your audience discover it.
To help you achieve both, I’ve compiled a list of 13 tools, broken down into SEO and writing areas, but which will help you create valuable content that will be discovered and consumed by your target audience.
SEO tools to help audiences discover your content
These search engine optimization tools provide helpful analysis of keywords, competitors, search engine results pages, and more.
1. SpyFu
SpyFu does what the name suggests – it enables you to spy on your content competitors. By typing your competitor’s website into the search box, you can get insight into relevant data like traffic volume, inbound links and profitable keywords in their organic content and paid search campaigns.
SpyFu shows you what works in your industry, including:
- keywords
- Pay per click (PPC) campaigns
- Backlinks
- Competitor keywords, ranking, and ad test history
Pricing: Free of charge with limited functions; Paid plans start at $ 33 / month
2. Semrush
Semrush is an all-in-one SEO content writing tool for any marketer. Semrush enables you to conduct detailed keyword research, SEO, competitive analysis, performance testing, campaign tracking and content analysis.
Semrush also has an extensive suite of features including:
- Keyword research for the most profitable search terms
- On-page and local SEO
- Competitive analysis
- Daily rank tracking for target keyword changes
- Social media management and analysis
Pricing: Free of charge with limited functions; Paid plans start at $ 119.95 / month
Use @Semrush to do in-depth keyword research, #SEO, competitive analysis, performance testing, campaign tracking and content analysis, says Sally Ofuonyebi of @CMIContent. Click to tweet
3. Clearscope
Clearscope enables you to create ranking, marketable and relevant articles. It compiles a detailed list of relevant semantic keywords that you can include in your content for a target keyword.
Clearscope suggests content ranking requirements such as: B. Word Count and Readability Rating, and awards an SEO rating in relation to the competition. It also helps you spot any keyword gaps.
Pricing: Plans start at $ 170 / month.
4. Keywords everywhere
Keywords Everywhere is a browser extension for Chrome and Firefox that displays search and keyword metrics on search engine results pages.
This SEO tool analyzes your search term on multiple websites and shows you relevant trending, semantic and long-tail keywords. It also shows your keyword’s ad cost, its trending pattern and competitive data through powerful features like:
- Search interest chart (from Google and YouTube data)
- Keyword widgets for long-tail keyword recommendations and search volume
- Google’s Keyword Widget “People Also Search For” and “Related Searches”
- Competitive gap analysis
- Cost-per-click (CPC) and volume data
- Website analytics, including Moz domain authority score, monthly organic traffic volume, ranking keywords, spam rating, and referring domains and links.
Pricing: Free of charge with limited functions; paid plans start at $ 10 / year.
5th movement
Frase helps you create valuable, keyword rich, and search engine optimized articles. It speeds up your content creation workflow by creating detailed content briefings in minutes.
Frase brings the best information on the web together in one place, providing:
- Well-researched content briefings
- Custom letter templates to optimize your content workflow
- Content optimization and comparison with top search results
- Discovery of content gaps
- SEO content analysis
Pricing: Plans start at $ 44.99 / month.
@fraseHQ speeds up your #ContentCreation workflow by creating detailed content descriptions in minutes, says Sally Ofuonyebi of @CMIContent. #SEO Click to tweet
6. LongTailPro
LongTailPro is another tool that the name says what it does. It discovers profitable long-tail keyphrases of your target keyword.
You can find low competition, high CPC keywords by using:
- Profitability ranking for keywords
- Daily keyword tracking
- Domain name finder
- Competitive research
Pricing: Plans start at $ 37 / month
Writing tools to help your content
You can research your keywords, target phrases, etc. to get your content noticed in search results. But you also need to pay special attention to the words, phrases, and sentences that come together to create your content. Here are some tools to help you:
7. Grammar business
Grammarly Business analyzes your content for readability, clarity, plagiarism, spelling and grammar. This tool will help you communicate your message effectively by delivering error-free, readable and clear content to your readers through:
- Suggestions for rewriting sentences
- Sound detection and settings
- Plagiarism detection
- Advanced suggestions
- Choice of words
Pricing: From $ 12.50 / month
8. Hemingway Editor
Another writing tool to make your content readable and clear is the Hemingway Editor. This editing app allows you to track and correct grammatical errors on a single page.
Color-coded highlights identify what works and what can be improved. It also includes:
- Assessment of readability
- Word suggestions
- Formatting functions
- Writing and editing modes
Pricing: Free of charge via an online search; App costs $ 19.99.
9. Cliché finder
To improve the readability (and originality) of your content, avoid overused words and phrases that are boring to hear or read. The cliché finder can help you identify them and suggest replacements for those stale words. Just copy and paste your content in the available box and hit “Find Clichés”.
Pricing: For free
#ClicheFinder can help you identify and replace overused words and phrases, and it’s free, says Sally Ofuonyebi via @CMIContent. #ContentCreation #Tools Click to tweet
10. Jargon Graders
Similar to stereotypes, jargon should have limited (or no) presence in your content. Jargon Grader is a simple tool that allows you to create clear and easy-to-understand content.
It identifies and provides corrections for jargon in your content. It also highlights complex words or terminology, which are often confusing and incomprehensible, so you can remove them.
Pricing: For free
11. RhymeZone
RhymeZone is a rhyme library to create more engaging and memorable content. It delivers:
- Comprehensive list of rhymes by syllable or letter
- Rhyme scoring and analysis
- Rearrange and filter boxes
- Suggested rhymes based on texts, poems and novels
Pricing: For free
12. Readable
You want your audience to consume your content, but they won’t if it’s too difficult. Legible can help. This analysis tool tests and evaluates the readability of your content, checks for grammatical errors and gives necessary suggestions for content improvement.
Readable’s features include:
- Colored highlighting to identify grammar problems
- Readability tests for texts, files, emails and website URLs
- Functions for exporting and downloading files
- Text statistics
- Flesch-Kincaid class equivalent score
- Readability rating
- Range analysis
Pricing: Free of charge with limited functions; Paid plans start at $ 4 / month.
13. Plagiarism check
Small SEO Tools Plagiarism Checker detects potential plagiarism in your content. It searches billions of documents online to make sure your content is original.
Its functions include:
- URL integration
- Upload documents from your computer, Dropbox, or Google Drive
- Detailed plagiarism report
- Divisible and downloadable options
Pricing: Free of charge with limited functions; Paid plans start at $ 9.80 / month
#PlagiarismChecker from @ smallseotools1 detects potential plagiarism in your #content, says Sally Ofuonyebi about @CMIContent. #ContentCreation #Tools Click to tweet
Create content that is appropriate for the search and your audience
These tools will help you position your content better to get a good ranking so that it will attract more readers. And when they get to your content, they’ll find it free of errors, jargon and clichés and easy to consume.
All tools mentioned in the article are marked by the author. If you have a tool to suggest, feel free to add it in the comments.
Cover photo by Joseph Kalinowski / Content Marketing Institute
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