Every January, YouTube’s CEO releases a letter outlining where the platform is headed. Most years, these updates read like a product roadmap. Neal Mohan’s letter from 2026 reads more like a strategic manifesto. “YouTube is the epicenter of culture,” Mohan writes, arguing that creators are now “reinventing entertainment and building the media companies of the … Read more
More and better. That’s what marketers say they need to improve the average and below-average results from their video content, according to CMI’s Video and Visual Storytelling Survey. They need more budget (52%), more human resources (46%), and more training (33%). They also want better on-camera talent (27%), better equipment, production, and editing tools (25%), … Read more
Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The series is part of Twitter’s free education platform called ‘Flight School,’ which offers insights into key advertising best practices on Twitter. Twitter’s creative team, which helps … Read more
