Content marketers spend a lot of time pondering the question, “Will copywriters be replaced by AI?” They often conclude writers don’t need to worry. But you would benefit more if you asked a different question: “How can content writers work in a world that includes AI-created content?” Take steps today to ensure your work and … Read more
Influencer marketing sounds magical. You ask people to talk about your brand and its products with their digital audiences. When they do, your profits increase. But influencer marketing on social media is more complex, and like any content marketing, its connection to the bottom line usually isn’t direct. How can you create a social media … Read more
CMI published over 249 articles about all aspects of content marketing in 2022. I bet very few of you read every one of them. (I understand – you have a lot of things to do.) Since it’s my job, I read every article and check the performance analytics. So I put together the 10 most … Read more
