Is your technology suite sweet? Or is your collection of marketing tools a fabulous “frankenstack?” The debate of one unified platform vs. best-of-breed solutions has raged in marketing for the last 20 years. Every couple of years, an article or keynote address promises to put an “end to the debate” but only walks through the … Read more
Driving organic traffic from search often requires attaining high Google rankings. Often, I see marketers creating content with that goal but without keeping keyword research in mind. They expend valuable time and effort creating a piece that ultimately falls flat. Marketers often mistakenly create #content to draw organic traffic without keeping keyword research in mind, … Read more
When it comes to task management, I’ve tried it all. I’ve used Asana, Trello, ClickUp, Monday, Notion, etc. I’ve built Gantt charts, placed sticky notes on physical Kanban boards, and used pen and paper to make list after list. I’ve followed the Getting Things Done method. I’ve even tried a stack of index cards with … Read more
