ChatGPT is known for its ability to generate text that mirrors human conversation, making it a widely adopted tool for various industries, including digital marketing. Yet, a recent study calls into question the model’s ability to generate and understand humor, a key component in engaging and connecting with audiences. The research conducted by German researchers … Read more
The web is constantly changing, and pages get removed or redirected. This makes links to these pages go to a broken page or possibly a page that’s not like the original. This phenomenon is called link rot. Since January 2013, 66.5% of the links pointing to the 2,062,173 websites we sampled have rotted. We found … Read more
Over the past few years I’ve seen more and more people say that links are dead, don’t matter to rankings, or have lost their meaning. Links are a confirmed important ranking factor, so I thought it would be interesting to test their effect. Instead of linking to pages, I thought the easiest way to test … Read more
