![Building a content strategy? Watch Out for That Second Step [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/03/building-a-content-strategy-390x215.png "Building a content strategy? Watch Out for That Second Step [Rose-Colored Glasses]")
Which part of a tightrope walk takes the most courage? Most people believe it’s the first step out on the rope. But the tightrope walker who narrates one of the short stories in the collection Vigilantes of Love says that’s not the case: “The hardest was the step after the first. That’s where you gained … Read more
The most fun and engaging social media posts take time and creativity — the former being something that small business owners are notoriously short on. But, when you consider 89% of people buy from a brand’s website after following them on social media, it’s clear you need to prioritize social content creation. When top content … Read more
If you plan to acquire new technology to support your content strategy, don’t look at the eye-popping Marketing Technology Landscape Super Graphic from Chief Martec. The most recent version (from 2020) details 8,000 products categorized into advertising and promotion, content and experience, social and relationships, commerce and sales, data, and management. Whether you viewed this … Read more
