Engagement metrics don’t tell the whole story. A lot of B2B and B2C marketers – more than 75% – use engagement with email and websites to evaluate content’s impact. About three in four assess social analytics and their engagement metrics. While engagement numbers work well as a measurement of interactivity, they don’t work as well … Read more
More and better. That’s what marketers say they need to improve the average and below-average results from their video content, according to CMI’s Video and Visual Storytelling Survey. They need more budget (52%), more human resources (46%), and more training (33%). They also want better on-camera talent (27%), better equipment, production, and editing tools (25%), … Read more
Twitter and Sephora recently announced new educational content programs on video marketing and TikTok content, respectively. By schooling brands and creators on ways to capture audience attention and build trust, they’re following a well-worn content path – but with a new twist. @Twitter #Unskippable and @Sephora x TikTok use educational #content programs in a new … Read more
