Most SEO mistakes are not caused by bad SEOs. They are caused by organizations that do not have the systems in place to support them. This is the argument Ash Nallawalla has built across five books and over 24 years of SEO experience for businesses in Australia. As a visibility governance consultant based in Melbourne, … Read more
Before AI Overviews launched in May 2024, Define Media Group’s portfolio of major U.S. publishers averaged 1.7 billion organic search clicks per quarter. Steady. Predictable. The kind of number you build a business model around and then stop thinking about it because why would you? After the launch, traffic dropped by 16% and never recovered. … Read more
Welcome to Pulse of the Week: Updates affect how Google personalizes AI mode, what Googlebot’s crawl limits look like in practice, and what new data appears about AIO click behavior and publisher traffic. Here you will find out what is important for you and your work. Google Personal Intelligence now free for US users Google … Read more
