Welcome to SEO Pulse of the Week: Updates impact how links appear in AI search results, where organic clicks go, and what languages ChatGPT uses to find sources. Here you will find out what is important for you and your work. Google is redesigning links in AI overviews and AI mode Robby Stein, VP of … Read more
As SEOs, we are used to adapting to changing algorithms, so LLM optimization should be a simple extension of this process. To discuss the industry debates surrounding the differences between SEO and GEO and whether they are the same or different, I spoke to SEO veteran Grant Simmons. Grant has more than 30 years of … Read more
AI is fundamentally changing what SEO means. Not just in the way results are presented, but also in the way brands are discovered, understood and trusted within the systems that people now rely on to learn, evaluate and make decisions. This forces a re-evaluation of our role as SEOs, the tools and frameworks we use, … Read more
