Branded Search vs. Non-Branded Search: What’s the Difference?

Branded Search vs. Non-Branded Search: What’s the Difference?

Most SEO advice talks about optimizing for keywords that don’t mention your brand because that is how you can attract complete strangers to your business. But what about search queries that do mention your brand? In other words, what about attracting people who are exactly searching for your business? Of course, you can optimize your … Read more

Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

Google search results spam for ‘Bill Slawski obituary’ shows the dark side of SEO

We reported yesterday the sad news that Bill Slawski has died. It’s less than 24 hours later and no actual obituary has been published (either by a news site or funeral home). Yet, Google’s search results are littered with spammy results. Look at what is ranking on a Google search right now for [bill slawski … Read more

Google Search Console notices for removing intrusive interstitials

Google Search Console notices for removing intrusive interstitials

Google seems to be sending out notices through Google Search Console for sites that have intrusive interstitials. The notice tells the site owner to remove those intrusive interstitials in order to “improve page experience” for your site. What the email says. We spotted a copy of the subject line of the email in the Google … Read more

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