Google Did a Cookie-Free Experiment. Should the Results Matter to You?

Google Did a Cookie-Free Experiment.  Should the Results Matter to You?

Third-party cookies don’t crumble easily. In 2021, Google announced 2022 as the end of third-party cookies in its Chrome internet browser. It didn’t have a replacement in 2022, so it punted the disappearance down the road to 2024. And now, another delay could be on the horizon. A cookie-less future is still expected, but what … Read more

AI Content In Search Results

AI Content In Search Results

Google has released a statement regarding its approach to AI-generated content in search results. The company has a long-standing policy of rewarding high-quality content, regardless of whether humans or machines produce it. Above all, Google’s ranking systems aim to identify content that demonstrates expertise, experience, authoritativeness, and trustworthiness (EEAT). Google advises creators looking to succeed … Read more

‘Bah, humbug!’ Why Negative Content Turns In Such Positive Results

‘Bah, humbug!’  Why Negative Content Turns In Such Positive Results

People love to hate Steven Singer. That “hate” is so pervasive that the jewelry retailer’s website is: IHateStevenSinger.com. The company is so committed to celebrating the “hate” that it doesn’t even own the domain StevenSinger.com. What’s behind all that “hate” pervading Philadelphia radio and satellite airwaves? (The company says it’s the longest-running advertiser on The … Read more

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