Readers pay attention to only about 20% of the words on a web page. They prefer to skim tables of content and subheads. They want to know if your content is worth their time and effort. Add to that the mere seconds you have to grab and hold readers’ interest, and the battle for the … Read more
CMI published over 249 articles about all aspects of content marketing in 2022. I bet very few of you read every one of them. (I understand – you have a lot of things to do.) Since it’s my job, I read every article and check the performance analytics. So I put together the 10 most … Read more
How many of the 249+ blog articles published by CMI in 2021 have you read? As I read everyone (it’s my job), I appreciate that very few others have. I get that – we are bombarded with content every day. So that everyone gets the highlights, I’ve put together the 10 most popular posts of … Read more
