Artificial intelligence comes to fruition by teaching a machine to think and react like a human being. Google refers to content created with the help of artificial intelligence as automatically generated content, better known as spam. Maybe creative thinking will be something machines can eventually master, but we are not there yet. Machines can’t grasp … Read more
What should we talk about in our content? This question plagues many content marketing teams. The brand message might be crystal clear. The products have clear value propositions and differentiators. The marketing team understands its paid media schedule, the agency is working out the creative elements, and the PR team is readying news around new … Read more
Editor’s note: This week, we’re giving everyone a taste of Content Marketing World 2022 by featuring recaps of articles filled with insights from this year’s speakers. “Teamwork makes the dream work.” I recently learned that sentence is only the first part of the quote. In the book where he coined the phrase, John C. Maxwell … Read more
