![Are You Overselling the Power of Data? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/05/1653264926_.png "Are You Overselling the Power of Data? [Rose-Colored Glasses]")
My old boss, the CEO of a former employer, was one of the best salespeople I’ve ever known. He could work a room, listening and knowing just the right thing to say to keep interest piqued and drive value in the conversation. Just as importantly, he knew exactly (and I mean exactly) when to end … Read more
![3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/05/1652653817_.png "3 Reasons To Make Personalization More Personal [Rose-Colored Glasses]")
Should you try to personalize your content? Is it even possible? Much of the content advice you’ll read says yes (while acknowledging how hard it is to do). But a recent article in Marketing Week proclaimed personalization unachievable. The authors cite two reasons to give up on personalization. The first is that real personalization is … Read more
![To date or not to date? That’s the wrong content question [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/05/1652042722_.png "To date or not to date? That’s the wrong content question [Rose-Colored Glasses]")
Wanna start a fight among content marketers? Ask four content marketers whether blog posts should include the date of publication. You’ll probably get five or more opinions. Yes, you read that right – at least one of the people you ask will likely have at least two opinions. There are good arguments on both sides. … Read more
