Microsoft is launching the next generation of AI-powered Bing and Edge to transform the search software category. Key characteristics of the next generation include: Transitioning from a Limited Preview to an Open Preview of Bing, thereby eliminating the trial waitlist. Enhancing the search experience from text-only to a more visual one with rich image/video answers … Read more
Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads. It’s highly transparent – you can see the exact performance metrics. It’s very … Read more
Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. Microsoft piloted video ads in September 2021 in select countries. Over a year later, video ads are available to all Microsoft advertisers in the United States, Canada, the United Kingdom, France, Germany, Australia, and New Zealand. … Read more
