Have you ever gone to see a movie that got worse than you watched it, but you couldn’t leave because of the money you paid to see it? Or have you ever worked on a project that was clearly not going to solve your problem, but you just continued working on it?
Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]
![Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/06/1656151228_.png "Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]")
Are brands sacrificing company growth by trying too hard to do good in the world? Marc Pritchard, chief brand officer at Procter & Gamble (P&G), raised that question at the recent VivaTech conference. An article in the Drum last week reported some of Marc’s comments, including this: “Some companies are over-leveraging purpose marketing at the … Read more
