Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.
Inbound vs Outbound Marketing: What’s the Difference?
Inbound marketing is where you build brand awareness and interest with content. Outbound marketing is where you reach out to consumers to do the same thing. In this post, you’ll learn how to decide which is better for your business. Let’s start with the basics. What is inbound marketing? Inbound marketing is a marketing strategy … Read more