Webinars, video campaigns, and social media posts are relatively new channels for marketers to reach their customers. But, your contemporary communication methods shouldn’t distract you from one of the oldest, yet most effective, strategies — email marketing. In fact, email ROI is an impressive $36 for every $1 spent.
![3 Top Content Marketing Challenges in Manufacturing [Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/11/1668635119_.jpg "3 Top Content Marketing Challenges in Manufacturing [Research]")
The most common challenge among manufacturing marketers? Creating content for different stages of the buyer’s journey. That’s what 62% cited in today’s release of Content Marketing Institute’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023, co-sponsored by GlobalSpec and 6sense. Rounding out the top three of the most frequently cited challenges: aligning sales … Read more
Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October 4, 2022 that businesses could now place ads on the Instagram Explore home. The October announcement explained: “Businesses can now place ads in Explore home, … Read more
