How to Explain Content Marketing to Anyone [Fresh Examples]

How to Explain Content Marketing to Anyone [Fresh Examples]

What’s the first step to explaining content marketing? If you’re using the “official” definition from CMI, it’s to take a deep breath. You need to power up your lungs to utter a 32-word sentence with about 80 syllables. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content … Read more

This day in search marketing history: January 5

This day in search marketing history: January 5

Google AdWords introduces click-to-call ads In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click to call your business just as easily as they click to visit your website. … Read more

This day in search marketing history: January 2

This day in search marketing history: January 2

In 2012, Google – a search engine known for fighting against paid links and “thin” content – ​​seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, apparently written as part of a Google marketing campaign: … Read more

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