![Creating Great Case Studies [Examples]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/06/1686793529_.png "Creating Great Case Studies [Examples]")
Case studies prevent your prospects from getting stuck in the funnel. That’s probably why almost two-thirds of B2B content marketers use the tactic. Case studies tell the story the prospective customer wants to know. Do you understand their pain points or need? Do you have a solution? Does it really deliver results? And case studies … Read more
More and better. That’s what marketers say they need to improve the average and below-average results from their video content, according to CMI’s Video and Visual Storytelling Survey. They need more budget (52%), more human resources (46%), and more training (33%). They also want better on-camera talent (27%), better equipment, production, and editing tools (25%), … Read more
Once upon a time, you had an opening on your content marketing team. Combining through the resumes, you winnowed the pile to a half dozen potential unicorns who should know how to craft content that grabs (and keeps) your audience’s attention while keeping the brand’s goals top of mind. On the appointed day, you clicked … Read more
