When the average age of a brand’s customers increases, there is rarely a platform failure. This is usually a signal that younger audiences are discovering, evaluating and purchasing elsewhere and older established brands can’t keep up. As of 2026, Generation Z will be between 14 and 29 years old. They are the first generation to … Read more
As of April 2025, anonymized searches accounted for 46.77% of website traffic. This is data from before the introduction of AI Overviews. The queries are longer now and I suspect more queries are being anonymized. This number is slightly higher than our 2022 study on anonymized queries. However, that is the average. Some websites in … Read more
Google’s John Mueller offered a simple solution to a Redditor who blamed Google’s “AI” for a notice in the SERPs that the site had been unavailable since early 2026. The Reddit user did not post on Reddit, but simply linked to his blog post blaming Google and AI. This allowed Mueller to go directly to … Read more
