Google updates when 4 attribution models will be retired

Google updates when 4 attribution models will be retired

Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First click. Linear. Time decay. Position based. Marketers still using these attribution models will be able to continue doing so until September, when they will be removed completely. Why we care: This update will affect the Google Ads accounts of … Read more

Generative AI Insights From Google Search Central Live In Tokyo

Generative AI Insights From Google Search Central Live In Tokyo

The Google Search team organized Google Search Central Live, Japan’s first in-person event since the 2019 Webmaster Conference. #SearchCentralLive Tokyo is about to begin and we couldn’t be more excited! So! Many! People! 😍 pic.twitter.com/HSOS7bFZJ3 — Google Search Central (@googlesearchc) June 16, 2023 Website owners, digital marketers, web developers, and SEO professionals attended the event … Read more

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