Google’s Display & Video 360 platform has introduced new features to help advertisers plan, buy and measure connected TV (CTV) campaigns. With more advertisers prioritizing CTV campaigns, the new features include a TV functionality to evaluate streaming publishers’ unique and incremental reach, such as YouTube, Hulu, and Roku. In addition, the new Deal ID forecasting … Read more
Google’s Bard is based on the LaMDA language model, trained on datasets based on Internet content called Infiniset of which very little is known about where the data came from and how they got it. The 2022 LaMDA research paper lists percentages of different kinds of data used to train LaMDA, but only 12.5% comes … Read more
Google is updating its Lighthouse 10 tool to remove one of the overall Core Web Vitals metrics, Time To Interactive (TTI). Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of 25% of the overall performance score. TTI is not a Core Web Vitals metric used … Read more
