Marketers have been pulling their hair out trying to get to grips with Google Analytics 4 – fortunately, we’ve got some good news. There are a bunch of incredible courses and resources available that’ll boost your confidence and understanding of how to use the new platform. Here, we’ve compiled a list of 9 Google Analytics … Read more
Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. If your GA4 account is eligible for the import, a card will likely appear at the … Read more
This is it… the search marketing conference you look forward to every year – loaded with actionable SEO and PPC tactics, expert answers to your specific questions, and engaging discussions with passionate search marketers – is just a click away. Secure your spot at SMX Advanced now and join us online, June 13-14, for free! … Read more
