“The stock market is not the economy.” When the stock market is up, it doesn’t always follow that the economy is great. When the stock market crashes, it doesn’t always mean the economy is bad. That’s as true today as it was 25 years ago when I first got into marketing. And it’s a great … Read more
Let’s play a word association game. When you hear, “Start with why,” what comes to mind? If it’s Simon Sinek, you’re not alone. Since 2009, his TED Talk has been viewed over 60 million times, and his book Start With Why made bestseller lists. Mark Levy, founder of Levy Innovation, helped Simon conceive Start With … Read more
Contrary to some advice on the web, you won’t find a website’s keywords by viewing its HTML code or using the “find” function. You will need an SEO tool for that. Dive in to see how to really find any website’s organic keywords (keywords that it ranks for in Google) and even paid keywords (keywords … Read more
