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10 tips for writing engaging content previews for social media

2022-01-24 by admin

Social media users scan their feeds, so marketers play around with images to get their audience to stop scrolling. But glowing images shouldn’t be the only hook they can stop, click and read on. Scrollers, seeing an image, often go to the text to see what it’s about. And if this content preview doesn’t motivate … Read more

Meta is changing the direction of Facebook advertising for 2022

2022-01-01 by admin

January 19th – make a note of the date! Meta announced that Facebook ad campaigns will make changes to audience targeting. In response to pressure from the industry, Facebook parent brand Meta is keeping its previous promise and will reduce targeting settings for advertisers. This also suggests a broader trend. On the one hand, a … Read more