The more optimized your content, the more likely Google and users will find it. Any catch? Content optimization goes far beyond keywords and meta tags. If you want to rank higher, it’s time to use advanced content design and development tactics. These five actionable tricks will help structure your SEO-focused content for stellar visibility, more … Read more
Engagement metrics don’t tell the whole story. A lot of B2B and B2C marketers – more than 75% – use engagement with email and websites to evaluate content’s impact. About three in four assess social analytics and their engagement metrics. While engagement numbers work well as a measurement of interactivity, they don’t work as well … Read more
Driving organic traffic from search often requires attaining high Google rankings. Often, I see marketers creating content with that goal but without keeping keyword research in mind. They expend valuable time and effort creating a piece that ultimately falls flat. Marketers often mistakenly create #content to draw organic traffic without keeping keyword research in mind, … Read more
