Maximize your ROAS with first-party data

Maximize your ROAS with first-party data

A clear view of your customer data can drive successful campaign results. But there are many data solutions to add to the complexity and cost of your martech stack. Removing data silos and reducing latency is key, but how can you get started? Join Snowflake, Digital Virgo, and Snowplow for an in-depth conversation on the … Read more

Don’t Limit Audience Data to a Legal Concern

Don’t Limit Audience Data to a Legal Concern

Sound the alarm a little. Marketers at product and services companies fail with first-party data, yet it could be their biggest contributor to growth in the coming year. Do you know who doesn’t fail at first-party data? Media companies. But I’ll come back to that. It’s coming on five years since the EU’s GDPR privacy … Read more

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