B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]
![B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2023/01/1674658823_.jpg "B2C Marketers Treat Content Marketing as a Project; That’s a mistake [New Research]")
In The End of Competitive Advantage, Rita Gunther McGrath illustrates all competitive advantages are transient. She contends everybody understands that. So why hasn’t basic strategy practice changed? As Rita writes: Most executives, even when they realize that competitive advantages are going to be ephemeral, are still using strategy frameworks and tools designed for achieving a … Read more
