Have you put your content marketing under the microscope? A content audit does just that – helping you see how your company’s published content helps or hinders success. The thorough examination evaluates the impact of each piece of content and the strategy as a whole. It can turn into a tedious and time-consuming process if … Read more
Today’s Ask An SEO question comes from Nick, who asks: “What time period is most useful for a content audit? My traffic changes based on Google Algorithm updates and there is also some seasonality. Should I use one year of performance data to influence my strategy or would it be better to use smaller chunks … Read more
An SEO audit is where you find opportunities to improve a site’s search performance. To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for. And if you use both of them for what … Read more
