There’s a new report in town, and it’ll help you evaluate and optimize the effectiveness of your landing pages Google Analytics 4 (GA4). The new report will compare the following metrics: Average engagement time per session conversions New user view Total revenue Why we care. You can find the Landing page report in the Engagement … Read more
Inbound marketing is where you build brand awareness and interest with content. Outbound marketing is where you reach out to consumers to do the same thing. In this post, you’ll learn how to decide which is better for your business. Let’s start with the basics. What is inbound marketing? Inbound marketing is a marketing strategy … Read more
Twitter is launching a modified version of its verification system, which includes gold checkmarks for businesses and unique labels for official accounts. The new system aims to correct problems that surfaced during the initial rollout of Twitter CEO Elon Musk’s Blue Verified program, which allowed anyone to purchase a blue checkmark for an eight-dollar monthly … Read more
