Long-tail vs. Short-tail Keywords: What’s the Difference?

Long-tail vs. Short-tail Keywords: What’s the Difference?

The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords. Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent. This has made targeting them a widely adopted SEO tactic. So should … Read more

This day in search marketing history: January 2

This day in search marketing history: January 2

In 2012, Google – a search engine known for fighting against paid links and “thin” content – ​​seemed to be behind a campaign that generated both on behalf of its Chrome browser. A search for [This post is sponsored by Google] returned more than 400 pages, apparently written as part of a Google marketing campaign: … Read more

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