As competition has grown over the last few years, it has been increasingly important to test the creativity on your product detail pages to maximize conversions for your products on Amazon. This testing requires that you understand how Amazon calculates conversion rates and where to find the data. Amazon provides a few ways to monitor … Read more
Head of Instagram Adam Mosseri says the app’s full-screen redesign is “not yet good” and speaks to the growing amount of recommended content in people’s feeds. This is stated in a video Mosseri shared on Twitter this week, where he addresses users’ frustrations with recent Instagram changes. In addition to recommending more content from people … Read more
Yesterday Google sent an email letting advertisers know that their ad accounts would be switched to data-driven attribution. Google’s message to advertisers. The email tells the advertiser which account(s) qualify for the switch and gives them until August 4 to cancel the auto-switch. What is data-driven attribution. Google announced in September that data-driven attribution would … Read more
