Content marketing should have a place in in-house marketing agencies. But what exactly should it be? Newly released research indicates what’s happening, and CMI’s chief strategy advisor Robert Rose shares what you should be doing about that. This week, Cella by Randstad released its 13th annual In-House Creative & Marketing Industry Report (registration required). The … Read more
If your website is structured like a house, then your website’s URL is like that house’s address. It defines where your website lives online, similar to how your home address determines where you live in a neighborhood, helping your visitors easily find your site. URLs also help Google understand what your website’s pages are about.
When did your marketing team stop caring? Last week, I asked that question of a CMO at a B2B technology company. I surprised myself by asking it and quickly clarified. I didn’t mean they didn’t care about their jobs. I wanted to know when they stopped caring about the topic of their employer’s business. A … Read more
