Picture a time when a new technology angered many because of the copyright infringement risk to creators, yet people considered technology and media company leaders heroic. A new technology protocol prompted an entire version number upgrade to the web. A new technology challenged Google for search supremacy. And every startup name contained fewer and fewer … Read more
Today’s Ask An SEO question comes from Sharon (following a recent webinar last December 2022), who asks: How do you differentiate goals from KPIs? The nomenclature of digital marketing can be confusing. Even seasoned marketers can get confused by the latest buzzword or technical definition. And don’t get me started on how the major search … Read more
Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads. It’s highly transparent – you can see the exact performance metrics. It’s very … Read more
