Measuring content ROI is a near impossible task. Too often, that statement ends the conversation about proving the value of content marketing. But the difficulty in tying content directly to the bottom line doesn’t mean content marketing isn’t a contributor to a business’ success. The failure to understand that too often leads to the demise … Read more
Instantly rank higher on Google for your keyword – some tests have ranked on first page of Google in one day, or 12 hours to be exact.
RIP AMP In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from … Read more
