Between carefully curated photos, expertly targeted ads, and decisive adoption of Instagram stories, no other B2C industry has thrived on Instagram, much like the beauty and apparel industry.
keyword mapping. A Practical Guide for the Curious
Deciding whether a keyword should be targeted by a separate page or clustered with other keywords is a common problem in SEO. Keyword mapping is a process aimed at solving this. Keyword mapping is popularly defined as assigning keywords to pages. But what you really need to solve the problem is assigning topics to content … Read more
When Bad Happens in the World, Should Your Brand Change Its Publishing Plans?
You finally did it. Your team worked hard to get the content ready for the next 30 days. It all fits well on the editorial calendar, neatly designed by themes on topics relevant to your audience in formats they want. Even better, the necessary stakeholders approved it all. You uploaded the content and scheduled it … Read more
