Core Web Vitals scores improving for top-ranked sites

Core Web Vitals scores improving for top-ranked sites

Organizations have been investing resources into improving their Core Web Vitals scores, according to new research. Enterprise SEO platform BrightEdge has compared the top rankings for 500 keywords, from this year to last, in four markets: education, B2B technology, finance and retail. Core Web Vitals, one year later. It’s been just over a year since … Read more

Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]

Is Purpose-Led Marketing a Growth Killer? [Rose-Colored Glasses]

Are brands sacrificing company growth by trying too hard to do good in the world? Marc Pritchard, chief brand officer at Procter & Gamble (P&G), raised that question at the recent VivaTech conference. An article in the Drum last week reported some of Marc’s comments, including this: “Some companies are over-leveraging purpose marketing at the … Read more

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