As inbound marketers, we care about creating frictionless experiences for our website visitors that will also generate leads. Most of the time we can do both but in the case of pop-up forms, conflict does emerge.
![How to Build a Keyword Strategy [Free Template]](https://goodmarketingtools.com/wp-content/uploads/sites/10/2022/10/1665842428_.png "How to Build a Keyword Strategy [Free Template]")
Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search. There are many ways to do it, but all methods boil down pretty much to finding keywords that: Potential customers are searching for. Have value for your business. Are within your wheelhouse to rank for. Let’s go … Read more
Do marketers dream of magical tools? (I couldn’t resist that Blade Runner reference). As we enter the fourth quarter (for many), it’s time for planning. Budgets are due. Plans are being formed. Leftover money must be spent before the year’s end. Is it any wonder that marketers’ thoughts turn to technology? You may be mulling … Read more
