Meta formally announced the ‘Instagram Explore home’ Ads Placements via the Instagram Marketing API which allows marketers to run ads on the Instagram Explore home page. Meta announced on October 4, 2022 that businesses could now place ads on the Instagram Explore home. The October announcement explained: “Businesses can now place ads in Explore home, … Read more
Content marketing’s importance rose again in 2022. Nearly three-quarters (71%) of content marketers say content marketing has become more important to their organization in the last year, according to the latest Content Marketing Institute research. That means companies will need to hire and train content marketers for the foreseeable future. “There’s a greater emphasis now … Read more
In addition to its most recent shopping features, TikTok has just launched TikTok Shop, where users can now make purchases directly through the app. availability. TikTok officially began testing in the US this week. It was previously only available in the UK and seven countries in Southeast Asia. Invite only. TikTok is currently inviting select … Read more
