How a Spoonful of Story Helps Even ‘Boring’ Content Go Down

How a Spoonful of Story Helps Even ‘Boring’ Content Go Down

Content practitioners create a spectrum of creative content. Some, like thought leadership e-books, entertaining videos, or customer stories, are seemingly filled with storytelling opportunities. Then, there are the more process-oriented pieces – standards, guidelines, how-to instructions, and other initiatives that relay valuable information. Though necessary, these “constructed” pieces are rarely considered a place to stretch … Read more

Is It A Google Ranking Factor?

Is It A Google Ranking Factor?

Many companies and marketers believe that Domain Authority is a big deal. There are guides everywhere about how you can boost your website’s Domain Authority for better rankings in search results. But does a higher Domain Authority actually result in better rankings? In this chapter, we will explore what Domain Authority is and the evidence … Read more

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