Every company has a culture, but only the successful have the ability to change theirs. New research points to a lot of companies knowing they need to get better but failing to address the one key component. This week, B2B marketing research firm Ascend2 released new research with the Arbinger Institute – Creating a High-Performance … Read more
Google and Microsoft are placing ads into AI experiments without giving brands the choice to opt out. Advertisers are now concerned that their products and services could be promoted next to inappropriate content. Why we care: Brands could potentially be at risk of damage to their reputation should their products or services be advertised next … Read more
In 2021, Google’s Gary Illyes said on Twitter that redirect signals consolidate permanently to the new location after one year. after 1 y all signals had time to pass on from A to B. if the redirect is broken after 1 y, A will be standing on its own and so will B — Gary … Read more
