You don’t need content creators with deep vertical experience to develop a unique viewpoint that makes your brand compelling to target audiences. By collaborating with subject matter experts, creators can help transform decades of experience into powerful storytelling. But mistakes in the partnership can lead to poor content and reduce internal support for SME content … Read more
Ad extensions maximize your visibility in search engine results. Here’s how Image Extensions, Structured Snippets, Price Extensions, and Call Extensions can help. Not all ad extensions are created equal and they serve different marketing purposes. Whether it’s on Google Ads or Microsoft Ads, ad extensions can help maximize your visibility in the search results and … Read more
“A small percentage of traffic” will soon see the initial testing of Google Chrome Topics API go live on July 1. The new feature will enable users to enable interest-based advertising without having to track the site a user visits. Interest-based advertising. According to recent developer documentation, “IBA can help advertisers to reach potential customers … Read more
