Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel.
Month: March 2022
Google Ads Has A New Way To Measure Offline Leads
As a marketer, understanding how your leads convert is crucial. It’s easy to have a disconnect between capturing a user’s information online as a lead, and the end result of converting them to a customer. Whether you’re in B2B or B2C, you’ve probably been met with this struggle before. Last year, Google introduced Enhanced Conversions … Read more
How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]
How many times have you heard advice on becoming a great storyteller? And how many times have you wished that advice translated more easily to content marketing? You’re not alone. I often get questions about how to transform marketing content into great stories. Earlier this week, I talked to a team of content marketers who … Read more