How To Turn Your Content When the Economy Leads Your Audience To Twist

How To Turn Your Content When the Economy Leads Your Audience To Twist

With the economy in flux, the only certainty is uncertainty. As your audience reacts to the ups and downs, you must evolve your content strategy to adapt to their reactions. Robert Rose, CMI’s chief strategy advisor, and Jane Qin Medeiros, general manager of StudioID, engaged in conversation in March about how marketers can take advantage … Read more

New Twist in Programs From Twitter, Sephora

New Twist in Programs From Twitter, Sephora

Twitter and Sephora recently announced new educational content programs on video marketing and TikTok content, respectively. By schooling brands and creators on ways to capture audience attention and build trust, they’re following a well-worn content path – but with a new twist. @Twitter #Unskippable and @Sephora x TikTok use educational #content programs in a new … Read more

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