Microsoft Ads to launch UET Insights dashboard with new traffic data

Microsoft Ads to launch UET Insights dashboard with new traffic data

Microsoft Ads will start collecting more website data through its Universal Event Tracking Tag to power UET Insights, a new dashboard for advertisers to launch in June. The dashboard. Data will be available in near real-time and won’t be sampled on the new dashboard. It will include these metrics: session count. Popular pages. Device breakdown. … Read more

Nearly 30% of Instacart’s revenue is from advertising

Nearly 30% of Instacart’s revenue is from advertising

Instacart made $740 million in ad revenue in 2022, a 30% increase over 2021. Surging ad business. The information reported: “The grocery-delivery firm’s ad revenue totaled about $740 million last year, up 30% from 2021, according to a person familiar with the matter. That’s a striking increase, given that the digital ad market was largely … Read more

LinkedIn starts filtering connection, follower counts

LinkedIn starts filtering connection, follower counts

Has your list of followers on LinkedIn changed? If so, it’s because LinkedIn said it is now removing “hibernated” and “restricted” accounts from the connection and follower counts of all members and will continue to regularly do so heading forward. New Help documentation. LinkedIn has added new Restricted and hibernated account filtering Help documentation. It … Read more

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